Skip Hop / Sensory Play Table Launch Campaign

Photography, Ecommerce, Email, Social, SMS

Skip Hop offers children's gear and parenting essentials designed for modern families. The brand launched its first Sensory Play Table, introducing a new type of product to the Playtime category. The campaign needed to clearly communicate its different modes of play and key features, while presenting the product in a way that felt true to Skip Hop’s decor-friendly aesthetic.

Role: Art Direction & Design

Photographer: Nicole Gerulat
Art Director: Jessica Baisley
Copywriter: Allegra Holch

LIFESTYLE PHOTOGRAPHY

I art directed the photography on set, capturing a mix of wide shots and close-up angles to show children interacting with the product and demonstrate its different modes of play across age groups. I directed the set styling to feel gentle and clean, with enough context to create a lived-in environment while keeping the product the hero.

ART DIRECTION & DESIGN

I developed a campaign direction that combined clean, bold typography with soft, muted colors inspired by the product itself. By creating a modular design system, the campaign could flex across channels while maintaining a cohesive visual identity. I then designed and executed the campaign across ecommerce, email, paid and organic social, and SMS.

Meta ads ran for two weeks, promoting the launch alongside other Playtime products in the collection. Two targeted SMS sends supported the launch among a smaller segment of subscribers.

Organic social included pre-launch teasers and longer-form product education across Stories and Reels, reaching Skip Hop’s 526K+ Instagram audience. I also filmed original Reel content on set during the photoshoot to extend the campaign into social.