Skip Hop / Diaper Bag Launch Campaign

Ecommerce, Email, Social

To bring this campaign to life, we partnered with real influencer moms, photographed in lifestyle settings, whose authentic stories anchored the campaign.

Skip Hop offers children's gear and parenting essentials designed for modern families. The brand launched its new Evermore Collection, designed to be a diaper bag that could grow with you beyond the early years of parenthood. The campaign needed to communicate the bags’ longevity, while positioning them as a more elevated, fashion-forward alternative to traditional diaper bags.

My Role: Design

Creative Director: Jessica Podoshen
Copywriter: Allegra Holch

Campaign Design

I designed the product launch campaign across ecommerce, email, and social. The campaign used an editorial approach with layered imagery to emphasize texture and environmental details, reinforcing the collection’s aspirational aesthetic.

More than just a diaper bag

I created motion graphics to highlight versatile features including the laptop compartment and luggage sleeve, helping communicate the potential to extend the bag’s life beyond early parenthood.

Real Stories, Real Moms

Emails and Instagram stories featured personal quotes from each influencer, providing an authentic perspective on the bags and reinforcing their style, versatility, and everyday functionality.