Kitchen & Bath Industry Show
Kraus
As the design and art direction lead for Kraus at KBIS 2026, I spearheaded the creative execution of a large-scale brand activation attended by top industry thought leaders, retail partners, and design professionals. Working closely with our Brand & Creative Director and an external display agency, I helped shape the vision for this year's experience from the ground up — guiding decisions across floor plan, materials, lighting, color palettes, and product displays to ensure every touchpoint reflected Kraus's brand positioning of Elevated Design for Everyday Living. I owned the end-to-end production of all booth graphics and signage, and extended the brand narrative across a suite of marketing collateral including a printed catalog, press kit, and social media content. The result was a cohesive, design-forward space that reinforced the Kraus promise of premium quality at accessible prices, and set a new standard for how the brand shows up at this annual event.
Director of Brand & Creative: Katya Palat
Exhibit Display Company: CenterPoint
booth design & Graphics
video
I art directed a product video with an external production team to showcase the features and functionality of Kraus's WasteGuard™ Garbage Disposals. Displayed on iPads at the product demo station, the video served as an engaging educational touchpoint — helping booth visitors quickly understand the key benefits of the system.
Video Production: Cadesign form
Marketing Materials & SIgnage
Printed Catalog
Press Kit and Social Media posts to generate buzz leading up to the event
To help visitors navigate Kraus's Water Filtration System offerings, I partnered with the Product Development team to create an infographic that visually communicates key differentiators and shared features across the collection — making complex product distinctions easy to digest at a glance.
