Kitchen & Bath Industry Show

Kraus

Design & Art Direction

Experiential, Environmental Graphics, Print, Social, Video

As the design and art direction lead for Kraus at KBIS 2026, I helped shape a large-scale brand experience designed to engage industry thought leaders, retail partners, and the design community. Partnering closely with the Brand & Creative Director and an external exhibit agency, I guided the visual direction of the space across environmental graphics, materials, styling, product displays, and event collateral to bring Kraus’s positioning of “Elevated Design for Everyday Living” to life.

I led the end-to-end design and production of all booth graphics and supporting materials, extending the experience across print, press, and social content to create a cohesive campaign system surrounding the event. The final space created a modern, design-forward environment that elevated the brand’s presence at KBIS and reinforced Kraus’s brand promise of premium quality at accessible prices.

Director of Brand & Creative: Katya Palat
Exhibit Display Company: CenterPoint

product storytelling

I art directed a product video in collaboration with an external production team to showcase the features and functionality of Kraus’s WasteGuard™ Garbage Disposals. Displayed at the product demo station, the video served as an educational touchpoint that helped visitors quickly understand key product benefits.

Video Production: Cadesign form