Kraus / Filter Faucet Video Campaign

Ecommerce, Social, Experiential

Kraus is a design-forward home brand offering kitchen and bath sinks, faucets, and accessories. The brand launched a 2-in-1 Filter Faucet that combines filtered and tap water in a single fixture. The creative objective was to clearly demonstrate the two water functions and faucet features through a simple, engaging story that communicated value and ultimately drove consumers toward conversion.

Role: Art Direction

Video Production: Archivizer 
Director of Brand & Creative: Katya Palat

PRODUCT STORYTELLING THROUGH VIDEO

I art directed the video in collaboration with an external production team, developing a dark, dramatic visual direction inspired by premium tech advertising. The black environment reinforced Kraus’s brand identity while creating contrast against the faucet's stainless steel finish. I kept the environment intentionally minimal and abstract to keep the focus on the faucet and its functionality.

The video supported 200+ SKUs across three faucet collections and was distributed across retailer PDPs for Home Depot, Lowe’s, Wayfair, and Amazon, as well as the Kraus website.

The video supported a multi-channel awareness campaign across Amazon and Meta Ads, with additional placement in organic social, helping extend the product story across paid and owned channels.