2-in-1 Filter Faucet Video Campaign

KRAUS

Kraus offers industry-leading kitchen sinks and faucets that combine meaningful innovation with elevated design for everyday living.

I art directed a product video for the new 2-in-1 Filter Faucet, highlighting its innovative design that delivers both tap and filtered water from a single fixture. The video premiered at the 2025 Kitchen & Bath Industry Show and was optimized for web, Amazon Ads, and social platforms.

Video Production: Archivizer 
Director of Brand & Creative: Katya Palat

Delivering Exceptional Results Across Channels:

71% video completion rate on Amazon Ads, with 20M+ impressions, and a 53% new-to-brand purchase rate

+$1,163 monthly revenue lift from improved CVR across retailer PDPs

Second-best performing paid social ad in 2025