2-in-1 Filter Faucet Video
KRAUS
Art directed a product video for the Kraus 2-in-1 Filter Faucet, highlighting its innovative design that delivers both tap and filtered water from a single fixture. The video premiered at the 2025 Kitchen & Bath Industry Show and was optimized for web, Amazon Ads, and social platforms.
Video Production: Archivizer
Director of Brand & Creative: Katya Palat
Delivering Exceptional Results Across Channels:
71% video completion rate on Amazon Ads, with 20M+ impressions, and a 53% new-to-brand purchase rate
+$1,163 monthly revenue lift from improved CVR across retailer PDPs
Second-best performing paid social ad
Kraus Site Placement
Home Depot PDP
Water Filtration display at the 2025 Kitchen and Bath Industry Show