2-in-1 Filter Faucet Video
KRAUS
Collaborated with creative leadership to art direct and design a video that highlights the innovative design and dual functionality of Kraus 2-in-1 Filter Faucets. It premiered on a large screen at the annual Kitchen & Bath Industry Show and was optimized for web, Amazon Ads, and social media.
Kraus 2-in-1 Filter Faucet Collection Page
The video generated exceptional results across channels:
Amazon Ads drove a 71% video completion rate (above category average), 20M+ impressions, and a 53% new-to-brand purchase rate
Retailer PDPs contributed a +$1,163 monthly revenue lift from improved CVR
Paid Social ranked as the second-best performing ad with 3.11% CTR
Organic Social gained 137 new Facebook followers on launch day
Video Production: Archivizer
Water quality display at the Kitchen and Bath Industry Show