2-in-1 Filter Faucet Video Campaign
KRAUS
Art Direction
Motion, E-commerce, Social, Experiential
The goal of this campaign was to introduce Kraus's innovative 2-in-1 Filter Faucet through animated product storytelling that highlighted its ability to deliver both tap and filtered water from a single fixture. I art directed a video in partnership with an external production team to educate consumers on key product features and benefits.
The video launched in 3 different formats across the brand website, retailer PDPs, Amazon ads, social channels, and a trade show display, creating a consistent product education experience across all consumer touchpoints.
Video Production: Archivizer
Website
Home Depot PDP
social
Delivering Exceptional Results Across Channels:
71% video completion rate on Amazon Ads, with 20M+ impressions, and a 53% new-to-brand purchase rate
+$1,163 monthly revenue lift from improved CVR across retailer PDPs
Second-best performing paid social ad in 2025
