Social Media Brand Refresh

KRAUS

Kraus offers industry-leading kitchen sinks and faucets that combine meaningful innovation with elevated design for everyday living.

I led a strategic refresh of the brand’s social media presence by providing art direction and refined style guides to create a cleaner, more cohesive visual identity. I developed a new editorial approach with a brand voice tailored to millennial audiences – featuring design tips, product benefits, seasonal stories, and new arrival highlights. Strong engagement across Meta and Pinterest generated 1,500+ new Instagram followers in the first two months.