Social Media Brand Refresh

KRAUS

Led a strategic refresh of the brand’s social media presence, providing art direction and refining style guides to create a cleaner, more cohesive visual strategy that was both on-brand and design-forward. The new editorial approach was designed to resonate with millennial audiences, pairing modern visuals with engaging messaging. Content highlighting promotions, product features, design tips, seasonal relevance, and new arrivals drove stronger engagement across Meta and Pinterest, resulting in 1,500+ new Instagram followers within the first two months.