Social Media Brand Refresh

KRAUS

Led a strategic refresh of the brand’s social media presence by providing art direction and refining style guides to create a cleaner, more cohesive visual identity. I developed a new editorial approach with a brand voice tailored to millennial audiences, designed to complement our UGC and image-forward content. Feature-focused posts, design tips, seasonal stories, and new arrival highlights delivered stronger engagement across Meta and Pinterest, generating 1,500+ new Instagram followers in the first two months.