Social Media Art Direction

KRAUS

Kraus is a kitchen and bath brand known for combining meaningful innovation with elevated design for everyday living.

I led a full refresh of the brand's social media presence — developing a new visual direction, refined style guides, and an editorial approach tailored to millennial audiences. The updated identity brought a cleaner, more cohesive look across all formats, with content spanning design tips, product benefits, seasonal stories, and new arrival highlights. The refresh drove 1,500+ new Instagram followers and strong engagement across Meta and Pinterest within the first two months.

Redesigned Instagram highlight covers add to the feed’s modern and cohesive look.