Social Media Refresh

KRAUS

Design • SOCIAL CREATIVE

Organic Social, Paid Media

Kraus's social presence needed to feel more native to the platform — without the budget to shoot content specifically for it. Partnering closely with the marketing team, I helped define four core content pillars — Product Collections, Design Inspiration, Product Education, and Promotions — and built a scalable creative system around them.

The core challenge: transforming assets originally created for web and ecommerce into content that felt organic to the feed. Through intentional design, motion, and storytelling, I reframed existing photography into social-first creative that modernized the brand’s presence, reinforced its premium positioning, and adapted seamlessly across organic and paid media.