Product Photography

SKIP HOP

Art Direction

Photography

I conceptualized and art directed photography for new product launches and seasonal campaigns across social, email, and web. Partnering closely with marketing, I identified priority products and developed visual directions that balanced playful storytelling with Skip Hop’s modern, minimal aesthetic.

The work centered on bright, editorial imagery that brought product functionality and seasonal moments to life — with a cohesive look that paired well together across a wide range of product categories.

Photography in collaboration with Nicole Gerulat, Cacá Santoro, and Carter’s In-House Photo Studio.