Sensory Play Table Launch
Skip Hop
Partnered with creative leadership to conceptualize and art direct a photoshoot for the launch of the new Discoverosity Sensory Play Table, a trend-forward product for toddlers and young kids. The imagery was clean and fresh, allowing the product’s pops of color to stand out to millennial parents seeking decor-friendly items. I then led the design of a cohesive integrated marketing campaign, developing assets across web, email, paid and organic social, and SMS to generate awareness and drive sales.
