Sensory Play Table Launch
Skip Hop
Art Direction • Design • Campaign Creative
Web, Email, Social, SMS, E-commerce, Photography
The goal of this product launch was to introduce the new Sensory Play Table through campaign creative that balanced modern aesthetics with clear, benefit-driven storytelling — all aligned with Skip Hop's evolving brand identity. I led the visual direction and campaign design across digital channels, partnering closely with the Creative Director and marketing team to develop a cohesive launch rollout.
The visual approach combined soft, muted colors and clean typography to reflect the product’s décor-friendly design, while motion graphics highlighted key features and modes of play. To support the breadth of the launch, I developed a modular campaign system that could adapt seamlessly across web, email, social, and e-commerce — built for consistency and scale.
Emails
Modular layouts allowed campaign assets to scale consistently across channels.
META ADS & sms
Organic Social
Social assets balanced product education with lifestyle-driven storytelling to maintain engagement across launch touchpoints.
web
Motion graphics were designed to demonstrate multiple play modes while maintaining the campaign’s elevated aesthetic.
