Evermore Bag Launch

Skip Hop

Skip Hop delivers stylish, functional gear for babies and young children — creating thoughtfully designed products that make parenting simpler.

I led the design of an integrated marketing campaign to launch the Evermore Diaper Bag Collection, developing assets across web, email, and social channels to elevate the brand and drive conversion. Centered on the idea that it’s more than a diaper bag, the campaign showcased its elevated, versatile design and practical features such as a luggage sleeve and laptop slot, emphasizing its use well beyond motherhood.

Featuring three influencers — real moms sharing how they carry it through every stage — the campaign combined authentic storytelling with engaging elements like animated 'what’s in my bag' spills and behind-the-scenes content with the bag’s designer.