Evermore Bag Launch

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Design • Campaign Creative

Web, Email, Social

The goal of this launch was to introduce the Evermore Collection as a diaper bag designed for life beyond early parenthood. I led the design of an integrated marketing campaign across web, email, and social channels, showcasing the collection’s elevated style and versatile functionality.

Centered on the idea that it’s more than a diaper bag, the campaign highlighted features such as a laptop compartment and luggage sleeve while showcasing how the bag adapts to different stages of motherhood. To bring this to life, we partnered with real influencer moms, photographed in lifestyle settings, whose authentic stories anchored the campaign.

The creative direction pushed for an aspirational, fashion-forward aesthetic — a deliberate departure from a typical diaper bag aesthetic.