Spark Style Collection Launch
Skip Hop
Concepted and art directed flat lay and lifestyle photography to showcase Skip Hop’s new collection of kids’ backpacks and mealtime items, part of a 30 Days of New Launches event. To set this collection apart from similar launches, we tailored the creative to appeal to older kids with edgier wardrobe styling and bold, colorful backdrops.
The imagery supported an integrated marketing campaign across web, email, and paid and organic social channels. Consumer-targeted emails further drove engagement with live polling, inviting parents to interact and vote for their favorite backpack while building excitement around the launch.
EMAILs
META ADS
Organic Social
On Site
Moodboard
