Spark Style Collection Launch
Skip Hop
Art Direction • Design • Campaign Creative
Web, Email, Social, Photography
As part of Skip Hop's 30 Days of New Arrivals campaign, I concepted and art directed the launch of the new Spark Style Collection — developing a distinct creative direction that would resonate with older kids and set the collection apart from Skip Hop's other kids bag lines. The creative approach paired bold, colorful backdrops with fashion-forward wardrobe styling to create a sense of individuality and self-expression. The campaign photography and creative rollout spanned web, email, and social.
Lifestyle photography by Daymion Mardel
Creative Director: Jessica Podoshen
Photography
EMAILs
Interactive email content with a live polling module encouraged audience participation and helped build excitement around the launch.
META ADS
Organic Social
Continuous-scroll creative designed to drive engagement and product discovery.
Site
creative direction
Moodboard developed to establish the visual direction and styling approach for the collection launch.
